This summer marked 15 years since I first started blogging here, and I’m happier than ever that I’ve chosen to live so much of my life in this place, with all of you. Nearly everything has changed for me since I began this blog, from major milestones like getting married and having a kid to thousands and thousands of smaller moments. Along the way, the connections I’ve made here helped me turn
Occasionally someone, usually an aspiring indie dev, will ask me how I do it and my standard answer is “lots of practice”. While it might sound like a funny quip, there’s more truth in there than not. I notice if I haven’t released an update in a while, the harder it is to ship. I got out of practice. But it’s OK, I’ve been here before and I know what to do. It’s been working so far.
So yes, shipping software really does get easier with practice, and especially time. It’s an experience thing. You fail, you learn, you hopefully improve.
App screenshots: I’m almost certain that this app screenshot pattern is very successful at increasing installation conversion. A short caption explains what the screenshot and the app’s main purpose is about.
Supertop, the folks behind Castro — my favorite podcast app — are the new home for Unread, the RSS reader for iPhone and iPad that you have probably heard of by now. I am really happy for this news. Since I moved on to my new job at Bloglovin, Unread had become something akin to a beloved…
Excited to see what will the Supertop guys will do with Unread.
Attention and interest are the first things you need to develop to get someone to take any kind of action. The best way to grab attention and build interest is to present a single core idea, fully fledged. This allows the user to make a binary decision about it: “Am I interested or not?”.